COMPANY HISTORY

Amar Products was started in 1987 by Mr. Jagdish Shah. Initially, the company concentrated on manufacturing only velvet bindis. Later on, in the year 1999, the concept of body décor and fancy designer bindis came into existence. Amar Products began on a very small scale with a staff of 25 people. But, at present, it has a huge staff of approximately 400 people including office employees and labourers. In the year 2006, another company in the name of Amar Mfg was established. Amar Products is the first manufacturing company been certified by ISO 9001.

COMPANY PROFILE

Amar Products is one of the largest manufacturers and exporters of quality Body Tattoos, Glitter Tattoos, Bindis and Body Décor in India. They are one of the most reputed companies in this field and have a nation wide distributor network.

They produce  bindis under 2 brand names: Tanvi and Ami Suhag. Each bindi is crafted by a team of creative designers and master craftsmen, creating a stunning array of exclusive cuts, designs and textures. Each bindi is beautifully and heavily designed with beads and crystals stones. We believe in total customer satisfaction. We constantly introduce innovative designs and keep pace with the latest trends in the market.

Our products are self-adhesive, re-usable and are made from the best available materials and non-toxic glue.

CLIENTS AND DISTRIBUTORS

We have satisfied domestic and international clients. Our dealings are fair and we deliver upon our promises. This has helped us to build a good reputation and lasting relations with our customers. Our local distributors are Amarsons, Tofha and A to Z Jewellers (TANVI). We also have international distributors.

International clients include clients located in Canada, U. K., U.S.A , Europe  and other regions. They are middle men who buy on consignment basis.

PRODUCTS

Our products include all types of bindis from velvet to computerized design bindis and from stickers to tattoos. Our bindis are marketed under 2 brand names: TANVI & AMI SUHAG. We have defined the new age designs and trends in our array of products. The company's product range includes:

• Bindis
• Body Tattoos/Body Décor.

BINDIS

History of Bindi

No one knows exactly when the tradition of putting a bindi started, but since centuries it is seen on the foreheads of Hindu men and women. The bindi worn by women is made of the red lead whereas the one put on by men is of sandalwood paste; both of these substances are known for their cooling properties. When a man wears a bindi, it is generally known as tilak.

What Is a Bindi?

Bindis are dots traditionally worn by women in India to decorate their faces. They are among the most visually fascinating of all forms of body decorations.

Originally, bindis were worn by Hindu brides as an auspicious sign of marriage and to protect them from the bad eye of people. It guarantees the social status and sanctity of the institution of marriage.

Types of Bindis

• General Bindis: The range starts from Rs. 9 to Rs. 30. These are used for daily wear
• Designer Bindis: The range starts from Rs. 35 onwards & goes up to Rs. 200. These are the exclusive ones & add beauty to your dress
• Forehead Decoration (Peer): The range starts from Rs. 30 onwards. These are the special bindis known as bridal bindis or peers & used for decorating forehead of the bride
• Tikka: The range starts from Rs. 27 onwards & is used in place of heavy jewellery tikka. It will add glamor to your face
• Gift Card: The range starts from Rs. 350 onwards & it is available in the form of a special gift card. It can be used for gifting to any one.

• Arm Tattoo: Its range starts from Rs. 35 onwards. It is used on the back of your palm or on your arms and even on your back or ankle. We also have small size in all designs. The size of the arm tattoo is usually 150 to 250 mm
• Back Tattoo: Its range starts from Rs. 30 onwards. It is used on the back. This tattoo is usually 200 mm in size
• Belly Tattoo: Its range starts from Rs. 18 onwards. It is used on the belly & any part of your body. The belly tattoo is usually 40 mm in size, but it can vary as per requirement
• Glitter Tattoo: Its range starts from Rs. 18 onwards. It can be used on any part of the body. The glitter tattoos (all the above like back, belly, arm, bindis & miscellaneous tattoos are included into this) are available in 40 mm size each
• Miscellaneous Tattoo: Its range starts from Rs. 18 onwards. This tattoo can used on any part of the body. The misc tattoos are made or designed from abstract concepts, which can be cartoons, plants, animals, abstract shapes and creative designs made by designers on the computer. These are more preferred by the mass these days as they are uncommon
• Theme Tattoos: The range starts from Rs. 15 onwards; the concept is based on particular theme, examples, Christmas & Halloween.
  

• First stage there is a supervisor who keeps a constant check on the labourers during the making
• Second stage there are 2 employees who check each product carefully and find defected products if any and remove them from the lot. Thus, the product is under close supervision & reduces the chances of defected products reaching the market
• Finally there is a supervisor who gives a glance over the whole stock before dispatch.

INFRASTRUCTURE

The firm is equipped with the latest hi-tech designing machines. The organization boasts of a skilled and competent team of qualified professionals, dexterous craftsmen, innovative designers and trained labourers.

The R & D Department comes up with innovative ideas and  exceptional designs for new products.

We have the following machines at our unit:

• Graphtec plotter cutting machine
• Bindi cutting machine (manual, traditional method).

MANUFACTURING PROCESS

The manufacturing of a bindi or a tattoo undergoes several processes and stages which are as follows:

• Firstly, a bindi is designed on the computer
• Secondly, they are cut on plotter machines which are computerized
• Then, the cut designs are stuck on the plastic L.D.
  

P.V.C. sheets are used specially as a base for the  bindis. The gum used in the P.V.C. sheets are dermatological tested and are safe for the skin and it makes the bindis re-usable.

The gum used is Govt. approved. Crystal stones, beads, plastic balls and various other materials are embedded on the base of a bindi by a labourer (manually) with the help of sticks as thin as toothpicks and a special gum is also used to stick all the material to give it a final bindi-form.

Checking

The material made is finally inspected and checked by the supervisors in the company’s manufacturing department in order to have the required standard quality and are later on passed on for packaging.

Packaging

The bindis are finally packed in a card form and are covered with a thin plastic polythene to make it look attractive.

OVERVIEW 

Even a bindi’s manufacturing can be so amazing, as detailed attention is paid to the minutest of details. The manufacturing process of a bindi and tattoo is very difficult and the stages involved in the process need to be followed in order to obtain the desired result. The hospitality of the company is genuine and nice. They provide employee benefits like bonus and other incentives.

Nowadays bindis are worn as a fashion accessory by women of all ages and cultures and have become a fascination with many for their attractive features.